A clear sense of mission

This menu from Britt's Donuts in Carolina Beach -- shown here in its entirety -- represents, I think, a very clear sense of mission.

They make only one kind of donut: it's a yeasted dough, glazed. They are distinctive and best consumed immediately. It's fun to watch them being made. If this kind of donut does not appeal to you, then you'll need to get your donuts elsewhere.